Hazel

Hazel  
The teacher gave us another assigment to improve our skills about a company which is called 'Hazel'. We had to improve the companies image and introduce a new product to attract new customers and make a mission statement (the core qualities and aims the company has). The assignment was made in groups of five persons.


First a little background information about Hazel.

Hazel is founded in 1972 and is one of the world’s largest direct sellers of cosmetics and beauty products. Located all over the world and a market leader since the foundation of the brand. Hazel is a company with over 30,000 employees and is still growing. Sells products which all people are able to buy, but also high level beauty products are available. Quality and satisfaction of the customers are core for the company Hazel.

Toghether we made a mission statement which we thought would fits best to the companies core qualities and aims.

Mission statement:  The goal of Hazel is to enrich the busy life’s of all women and giving them the chance to look amazing every day, by offering them good quality cosmetics

Finally we had to make a press release individually, which includes an introduction and explanation of the new product, the range of the product towards the customers and background information of the company. 

Press release:

Press information

Groningen, Netherlands,  November ’28

New product for Hazel: ''Ultimate-All''

Hazel cosmetics announced the launch of a new product called the ''Ultimate-All''. ''Ultimate-All'' is a product especially made for a matching eye and hair color. The product includes mascara, eye-liner, eye- shadow, lipstick, foundation, blusher.  The new product will be launched at the end of 2011.

‘’ We made a new product for our customers which is attractive and will help to seduce new customers,’’ Lennard Stoon said, Hazel’s sales manager. ‘’ with this new product we convince all women to always have such a package with you just in case, this is why this product will be a well sold product.’’

The new product, ''Ultimate-All'', is an innovation for women who always want to have make-up with them, it includes: mascara, eye-liner, eye- shadow, lipstick, foundation, blusher. The ''Ultimate-All'' is small and packed in a nice size box, why it always fits perfect in any bag. There are 4 different types of ''Ultimate-All'' packages, these are: blond hair & blue eyes, blond hair & brown eyes, Brown/black hair & blue eyes, Brown/black hair & Brown eyes. Next to these standard fantastic packages customers are able to select their own products, these are the products that are in the packages but they can also choose different colors, en for people with another hair or eye color.

The new product from Hazel includes all the needs for all women in today’s life. It includes the all basic make-up in a handy package which can easily be carried with you of put in a purse.''Ultimate-All'' will be Launched on approximately the end of 2011.

Hazel Founded in 1972, Hazel is one of the world’s largest direct sellers of cosmetics and beauty products. Located all over the world and a market leader since the foundation of the brand. Hazel is a company with over 30,000 employees and is still growing. Sells products which all people are able to buy, but also high level beauty products are available. Quality and satisfaction of the customers are core for the company Hazel.

After making this assigment I noticed that the more assignments you make, the easier it becomes to write and speak English. I already noticed that my vocabulary improves and becomes bigger.

Hope you have learned something out of this last blog.
The more you practice, the easier you develop you academic skills.

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